Reads to scale with margin
Net profit, real ROAS, costs and ecommerce decisions.
ProfitJun 29, 2026
How to calculate your real net profit (and ditch vanity ROAS)
Revenue isn't profit. Here's the complete formula to know, every day, how much money your ecommerce really keeps.
Read articleAdsJun 27, 2026
Real ROAS vs dashboard ROAS: why they never match
The ROAS you see in Meta almost always inflates. Here's why it happens and how to reconcile it with your real orders.
Read articleEcommerceJun 20, 2026
Per-country costs: the margin you're not seeing
Selling to 5 countries with the same average cost hides your real margin. Here's how to calculate it country by country.
Read articleOperationsJun 12, 2026
Refunds and cancellations: the silent hole in your margin
If you don't count refunds and cancellations correctly, your profit is fiction. How to count them on the right day.
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